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HISTORY
Blaze Entertainment L.T.D is a registered limited liability company that exists to provide quality and creative entertainment and recreation solutions not only in Kenya but also regionally and worldwide. Blaze Entertainment L.T.D has come a long way to what it is today. In 2002, the founder members Mr. Eric Muriithi and Ms. Joyce Raichenah, while studying in Kenyatta University, began offering dance classes as a way of making ends meet as well as making use of their talent. From an informal class of ten students the class grew over time – in both numbers and professionalism – so that by the
year 2005, they conducted classes not only in Kenyatta University but also JKUAT and the University of Nairobi. The result was the birth of Blaze dance links, a highly creative and dynamic dance group that opened up numerous opportunities for them to stage shows not only in Kenya but also abroad.

In 2006, Mr. Eric Muriithi, Ms. Joyce Raichenah and Mr. Ladu Kandaru (the Directors of the Company), realizing that there was a desperate need within the market for professional and dynamic entertainment and leisure options, this at affordable rates, they re-modeled and re-packaged Blaze dance Links into what is now Blaze Entertainment L.T.D – an entertainment solution provision company that has creativity as its signature and a commitment to excellence its philosophy. Briefly stated as (services)…”Beyond Perfection”

INTRODUCTION
Blaze Entertainment Limited is a registered entertainment and recreation management enterprise run by talented and highly energized professionals. Our aim is to raise the standards of the entertainment industry globally through the provision of professional services to our clientèle. We specifically endeavour to provide services that display creativity and ingenuity which can only be described as “Beyond Perfection”

VISION
To be the global definition of excellence in entertainment and recreation management.

MISSION
To uphold the highest standards of excellence and integrity in our work.
To invest our resources, expertise and influence in the wholesome education, empowerment and nurturing of the youth and children.
To uphold human dignity and livelihood by being involved in humane causes, and collaborations that promote the betterment of the standards of living in our local society and the international community at large.

CORE VALUES
In addition to being a professional organization, Blaze Entertainment Limited upholds the following
values

a) Godliness
Founded on Christian principles, all our activities are consciously designed to display the unmatched
excellence and boundless creativity of the Almighty God.
b) Integrity
We believe in transparency, accountability and consistency in all our dealings. We are also committed to
wholesome character development of our staff in order to foster trust and dependability of all our
products and services.
c) Excellence
We are dedicated to the execution of all our activities with utmost attention to detail. We are also
committed to the provision of products and services that are of supreme quality and matchless value.
d) Service to Humanity
Blaze Entertainment Limited being a people-centered and driven organization, is committed to the
development and betterment of the lifestyles of our staff, clients and the society at large.

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© Blaze Entertainment Ltd. 2009 www.blaze-entertainment.co.ke
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